18.10.07

Happy Birthday to the Big Daddy of underground, independent hip hop




This is the video to Roots Manuva's Witness. It's one of the biggest tracks of the noughties, but how many people can say they have seen the video?

It's possibly the funniest hip hop videos I've ever seen. Frankly it's genius, I've never laughed so much at a hip hop video. And I came across it in the course of reviewing of Well Deep: Ten Years Of Big Dada Recordings, a DVD celebrating Big Dada's tenth birthday.

So big up to Big Dada, a world without Big Dada doesn't bear thinking about - that would mean no Ty, no Roots Manuva, no Diplo, no Spank Rock, no New Flesh, the list is endless. And get out there and support if you can - maybe Radiohead and Prince can afford to give away music as a promo, but for labels such as Big Dada and Ninja Tune, margins are tight and every penny counts.