New directions in making it in the music biz

This is the TV series of Charlie Sloth, a rapper from North London, who instead of the usual music biz hustle, has come up with a weekly TV series around the trials and tribulations of his experiences in trying to make it in the rap game.

In short it's very amusing, and a great idea. This popped into my in box today, and has already had nearly 56K views - so there's no doubting it's a slick marketing tool. Ya get me??

Here's a brief blurb on it from the Jump Off who are guiding him. I had an age-off with Ara Jump Off at the RWD Xmas Party, and won. Does that make me big in the game??

Jump Off TV reports "In this weeks episode Charlie prepares the 'Making Of' footage, receives a call from a genuine Stalker, catches up with Def Jam UKs Fricktion, gets some advice from MC Duke on Skype, the team have a Photo Shoot with Paul H, Manager accuses Charlie of getting signed behind his back, Caspian talks beats with the Producer and LiaCe records the 'I Love Your Swagger' hook."