Sincere ft Natty Once Upon A Time
Here be the press release:
Once Upon A Time is the brand new single from SINCERE, and the first from his highly anticipated album NOW OR NEVER. Production duo FIRSTMAN have forged Reggae, Jazz and Hip Hop to create an infectious summer anthem. Featuring NATTY, Atlantic Records hot new signing, Once Upon A Time is already set to become the Hip Hop smash of summer 2008.
Already a favourite with urban Dj’s nationwide Once Upon a Time definitely has the potential to cross over.
As well as being play listed by BBC radio 1XTRA, it’s also receiving regular rotation on the UK’s top radio stations – GALAXY FM, KISS FM, RADIO ONE (Tim Westwood, Rass Kwame, Dj Semtex) and is also one of the most frequently requested tracks on London’s premier underground and internet stations.
Twenty four year old North Londoner SINCEREmade his first humble steps into the UK hip hop scene with a guest feature on a track with Brit rap legend Skinnyman. This was a move that symbolised SINCERE’S desire to establish himself as an artist with real integrity, one who could gain the much sought after respect of the underground, whilst meeting critical acclaim and ultimately commercial success.
You can’t mention SINCERE and not talk about ‘THAT’S NOT GANSTER’, when the Young Entrepreneur released this his first video in 2005 at the tender age of Twenty-One. It basically changed the game and ushered in a new generation of artists that where hungry to express their own angst in a uniquely London centric way. It was an instant hit premiering on Channel U and receiving immediate rotation on RADIO ONE, CHOICE FM, XFM, 1XTRA, all the pirates and the MTV network.
The album, ‘NOW OR NEVER’, is due around October 2008 and already features guest appearances from Skinnyman, John Blood, Natty, Sway and fellow Young Entrepreneur Mark Henry.
Production duties are being dealt with by P Nut [Dido / Amy Whinehouse / Faithless], Firstman [Hi Tek / Talib Kweli / Skinnyman / Lemar], Blak Jak, the man behind ‘THAT’S NOT GANSTER’, [Miss Dynamite, Akala, Scorcher and Nathan], Res [Akala, Miss Dynamite]and Young Entrepreneurs very own in house beatsmith Godson [Sway / Scorcher].
Also look out for the sinceremusic.co.ukdownload mixtape available soon and featuring the mighty King’s of Leon. There’s more remix action with fellow N2 resident Natty on the remix of Cold Town.
www.myspace.com/sincererap
